How To Make Imitations Of Your Product Fail

If you keep track of your customers needs and wants to further develop your product and you keep this secret any competitor will lack behind because they don’t have the information of your customer base.

Create value not only in your product but also in your brand. For instance, if somebody would fake a Gucci handbag perfectly it is still not the same. Because with the original you give Gucci the resources to make more creations. Gucci as a brand is not only its handbags it is also its creative genius that a fake company doesn’t have. They can only copy while Gucci’s creative branch has a spirit for taste and beauty. And a fake is not part of this spiritual journey that you participate in if you buy a Gucci original.

But you might argue what about if I produce metal screws and someone fakes me for cheap.
Your company will be always more than your product alone. Your value can also be your customer care or your knowledge of how to best apply your product that a fake cannot deliver. Let’s stick with the screw example. For instance, with every order comes a code that gives you access to a customer care center where whenever you face a
problem you will find help. The rule is to think about where your competitor can copy you and where it will not be possible for him. In the points where it isn’t possible you create so much value that it becomes the argument to buy your product.

Last you can increase the amounts produced by getting more customers to make your product better more quickly than the competitor can make a copy of it.